Discovery Channel gobbles up Treehugger for $10M
Congrats to Treehugger for getting bought by the Discovery Channel for a rumored $10,000,000. From Graham Hill, TH’s founder and top dog:
We suspected that at a certain point in TreeHugger’s life that we would need to
attract significant investment or partner up with a large media organization if we
were to really take our message to the masses and fulfill our mission. Over the last year, we were approached by over 15 large companies interested in playing this role. We had many conversations and concluded that we needed a partner with a sizeable, international audience, a kindred brand and a high level commitment philosophically and financially to green.Discovery fits these criteria to a T.
* They reach 1.5 billion (yes, billion!) cumulative subscribers around the world with top quality, often nature related non-fiction content
* They have commitment from the top of the company for over $50M to create content including programming for the world’s first 24 hr green channel and in addition have allocated significant budget aimed at building the leading green web portfolio on the Internet
* They already have web properties serving hundreds of millions of pageviews per month
* They are looking to the TreeHugger team to help drive the direction of their green efforts online
[...] coming on the scene with the goal of making Green easy for the average person. And of course, the recent acquisition of Treehugger by the Discovery Channel for a cool $10-15M validates the green blog/news space which shows there is an audience for green [...]
[...] over at TH threw together in a weekend and then let sit. I hope at least a little bit of the big cash flowing in from Treehugger’s sell out to the Discovery Channel flows Hugg 2.0’s [...]